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1st July 2008

Mobestar Launches Professional Services Division more

Mobestar Launches Professional Services Division

Mobestar Holdings Plc (MOBS:LN) today announced the launch of their professional services division. Since the successful conclusion of a number of recent engagements the company's directors will seek to exploit a growing number of opportunities, large and small to leverage their experience to enable organisations to enter the mobile market. The division will focus on five major areas and will provide new and existing customers with expertise in the following areas

• Mobile Business consulting
• Mobile Technology consulting
• Mobile Systems development and integration
• Mobile Operational support
• Mobile Programme management and leadership

Peter Richards, Mobestar's CEO and founder: "After four years developing mobile community technologies we have developed a raft of of complementary skills that have enabled us to deliver quality systems to a number of customers. Although we have seen a small number of new players in the market offering new applications and technologies we have seen no-one that actually helps customers deliver on the promise of mobile enablement. We want to use this new consulting division to get organisations to unlock the potential of mobile communities; and help them get there quicker."

For more information please contact Peter Skinner on +44 (0) 8454 900 565 or email professionalservices@mobestar.com.

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11th June 2008

Mobestar enters US with BronzeDot more

Mobestar enters US with BronzeDot

Mobestar Holdings Plc (Lon:MONS) and BronzeDot Media have agreed a contract that will see the first delivery of a white label mobile dating solution to the US market. The service, MintDate, will be used to allow existing dating sites to enhance their customer experience by adding mobility and add revenue streams that could not be tapped into the typical online dating model. BronzeDot is the first company to deliver a unified, off-portal turn-key system for converting websites into mobile compliant assets. Mobestar will be contributing key technological and logistical support for the dating service, which has now been added to BronzeDot Media's growing community of applications. In addition to their own B2C initiative BronzeDot will now be selling and supporting mobile dating solutions to major brands in the US.

Harvey Kaplan, BronzeDot's Executive Vice President of Wireless Development, said "We are delivering yet another turn-key mobile application for like-minded business people in the online dating space. The mobile dating system allows for seamless integration into many existing online dating sites and adds revenue by creating billable events on mobile phones. Even the casual dating surfer can now add incremental value to an online dating site without having to be in front of their computer to do so. Mobestar has provided us with the perfect partnership to significantly grow our revenues in the mobile dating arena. I expect this dating site to spread like wildfire much like Gmail did for Google."

Peter Richards, Mobestar's founder and CEO, said "We are delighted with our partnership with BronzeDot Media, which provides us with a superb delivery channel into the US marketplace."

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5th June 2008

Mobestar signs contract with Telefuture International for mDate more

Mobestar signs contract with Telefuture International for mDate

Mobestar Holdings Plc have agreed a contract to provide Telefuture International with a branded version of its mDate mobile dating platform. Telefuture are a Dutch-based Voice, SMS, Internet and Mobile interactivity provider with a large chat & dating services portfolio whose cross-media television and mobile products dominate the Dutch and Belgium dating scene.

Telefuture and Mobestar will jointly create a new cross-media dating offering for Telefuture's existing clients in the Netherlands and Belgium that can also be packaged for remarketing by mobile operators worldwide. The new service is planned for launch early in the summer of 2008 and will increase Telefuture's revenue opportunity by providing existing customers with exciting new service options and ultimately extend their opportunity to new international markets.

Peter Richards, Mobestar's founder said "We are delighted to be working with Telefuture who are market leaders in cross channel dating services and provide us with major international opportunities for mDate."

Arthur de Lange, MD Telefuture International said "The Mobestar mDate mobile dating platform adds enormous value to our current voice, SMS and internet dating services. We see a large growth in mobile services and are happy to enlarge our current portfolio of mobile ticketing, mobile couponing, mobile billing, and Bluetooth services with Mobestar's mDate mobile dating."

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27th May 2008

Mobestar Holdings plc launches 2nd Connection dating community more

Mobestar Holdings plc launches 2nd Connection dating community

Mobestar Holdings Plc (MOBS:LN) today announced the launch of 2nd Connection, the company's own branded dating site.

2nd Connection will be the company's first business to consumer (B2C) service and has been constructed using Mobestar's products and services. It will be aimed at the lucrative '30 plus' market and in addition to providing new sources of revenue from both mobile and web traffic will also be a flag ship product for all of the company's technology and services. 2nd Connection will be the first integrated web and mobile experience to fully utilise live video calling and video messaging on a global basis and will be initially serving over 500,000 members paying a subscription of £14.95 per month.

Peter Richards, Mobestar's founder and CEO said "This is an exciting new route to market for our services as it gives us direct contact to the consumers who are creating the revolution in mobile and web. Working with the major community brands over the last two years has given us a unique insight into the behavioural patterns of their members i.e. what makes them spend money. We have used these experiences to create our own community for whom we can now offer a broad range of premium services on both web and mobile."

For further information please contact:

Paul Robinson
Chairman
Mobestar Holdings Plc
Tel: 08454 900 565

Peter Richards
Chief Executive Officer
Mobestar Holdings Plc
Tel: 08454 900 565

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20th May 2008

Bone Fish goes live with mCast, Mobestar's mobile marketing service more

Bone Fish goes live with mCast, Mobestar's mobile marketing service

Mobestar Holdings (MOBS:LN) are pleased to announce the successful delivery and live running of mCast to Bone Fish Ltd, the world's first-ever provider of white label dating solutions (www.bone-fish.com). mCast is the first of a number of mobile marketing services that the company is delivering to a growing marketplace - a sector which is forecasted to reach over 800 million marketing consumers worldwide by 2012 via their mobile phones (eMarketer).

mCast is Mobestar's end-to-end mobile content distribution system which uses Mobestar's patented mobile delivery technologies. These technologies ensure that content is delivered to the users' handsets - fully-optimised for the device that they are using - and ultimately ensures that all users receive the best mobile experience possible. Furthermore, mCast has been specifically designed with content publishers and marketing companies in mind, to enable them to effortlessly and efficiently add a mobile channel to their communications in a variety of ways.

White label dating provider, Bone Fish Ltd works with mCast to deliver SMS notifications and alerts to opted-in members of their dating and networking affiliate sites. In this manner, members of the Bone Fish network who are subscribed to the mobile alert service receive immediate notifications when other members join the community that match their profile. As such, this feature allows members to beat the competition to the post by being the first to contact other potentially-compatible partners for a limited period of time, thus offering a more comprehensive dating package with higher success rates.

Mike Fitzgerald, director and co-founder of the Bone Fish programme and service said: "We are delighted with the early results that mCast has generated. We needed a system that would drive new users to our website via their mobile phones - and to date, the application has given us an unexpected conversion rate of over 12%. What's more, we are working with Mobestar to increase this figure and have no doubt that it will rise even higher by the end of the year."

Peter Richards, Mobestar's CEO, said "We are pleased to be working with Bone Fish Ltd and these early results are proof that we are delivering significant business benefits through the application of the company's mobile technology. We look forward to a long and fruitful relationship with them."

For further information please contact:

Paul Robinson
Chairman
Mobestar Holdings Plc
Tel: 08454 900 565

Peter Richards
Chief Executive Officer
Mobestar Holdings Plc
Tel: 08454 900 565

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29th April 2008

Mobestar Holdings plc - News Announcement more

Mobestar Holdings plc - News Announcement

Mobestar Holdings plc, today announces the launch of mobile dating for WhiteLabelDating's, Singles365.com site.

Singles365.com utilises Mobestar's mobile platform mDate, this will enable hundreds of thousands of site members to access their online dating services via their mobile for the first time. Singles365 is one of a number of major dating brands that use mDate to enhance their existing service creating new revenues and new customers. The platform is currently being rolled out in a number of international locations putting millions of daters together using the mobile phone.

WhiteLabelDating.com is one of the few online dating system providers to offer a totally integrated mobile service using mDate, with all customer services automatically synchronised between both platforms. Users will be able to access all online services including managing profiles and checking for new messages from other online daters from their mobiles.

WhiteLabelDating.com will roll out its mobile services to all partners free of charge, allowing them to run their own mobile dating services alongside their regular online dating site, providing new revenue streams with no extra running costs.

The technology will make an exclusive first appearance at Internet World 2008 on 29th April. WhiteLabelDating.com will be transmitting previews to visitors' mobile phones from up to 100 metres away via a Bluetooth box situated on the WhiteLabelDating.com stand, E201. The preview, which visitors may choose not to receive, will feature an MP4 video that will playback on their phone and a live WAP link, taking them directly to Singles365.com.

Peter Richards, founder and Chief Executive of Mobestar, said: "We are very pleased to be working with WhiteLabelDating.com and thrilled with their choice to expand their own brand online communities with mDate. The new technology is sure to excite attendees at this year's Internet World event."

Ross Williams, co-founder and Chief Executive of WhiteLabelDating.com, said: "We are very pleased to be introducing this extra dimension to Singles365.com. The mobile dating solution is ideal for people who want to be able to check and reply to messages while out and about. The ease with which the platform was enabled by Mobestar was impressive and we look forward to rolling out this exciting new service across our partner portfolio."

For further information please contact:

Paul Robinson
Chairman
Mobestar Holdings Plc
Tel: 08454 900 565

Peter Richards
Chief Executive Officer
Mobestar Holdings Plc
Tel: 08454 900 565

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24th April 2008

Mobestar Holdings plc - Contract Announcement more

Mobestar Holdings plc - Contract Announcement

Mobestar Holdings Plc (MOBS.LN) today announced that the company has signed a new contract with International Marketing Concepts and Innovation (IMCI), one of Europe's leading new media companies. The contract is to provide IMCI's www.beltegoed.nl and www.hotzornotz.nl communities with Mobestar's mobile dating platform, mDate, and other associated services for their innovative portfolio.

mDate replicates the look and feel of traditional web based dating services on the mobile phone platform, providing fully integrated access to user profiles and delivering text, picture and video messaging services. The platform is further enhanced with the addition of location based services (LBS) which allow users to 'see' who is on line locally, and provide site owners with the ability to target advertising on a geographic basis.

Beltegoed currently produces revenues in excess of €100,000 per month and mobile dating is expected to earn significantly more. The service will be charged mainly on a subscription fee basis with additional revenues coming from picture, video and text based activity. A Pay as You Go option will also be available.

Commenting on the agreement Peter Richards, Mobestar CEO said, "The partnership opens the door to a huge range of opportunities. We're working with IMCI to deliver a next generation, fully mobile interface to their communities that dramatically extend the possibilities for user services and provides a new opportunity for revenue generation. We are absolutely delighted to be IMCI's mobile partner. The Beltegoed site is well known in Europe and IMCI's other products will be a welcome addition to Mobestar's portfolio."

Michael Boevink, IMCI's founder said, "Mobestar's mDate solution provides us with a great solution to mobilise our sites that can be implemented in a matter of weeks. It perfectly complements the solutions we currently offer, extends the relationship with the end user and satisfies the increasing demand for anytime, anywhere access to the dating market. We are looking to at least double our existing revenues with mDate"

For further information please contact:

Paul Robinson
Chairman
Mobestar Holdings Plc
Tel: 08454 900 565

Peter Richards
Chief Executive Officer
Mobestar Holdings Plc
Tel: 08454 900 565

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